Sony launch the PMW-F3; announce NXCAM with Super 35mm sensor

Affordable cinematography tools for those seeking high-end results


Sony PMW-F3 Launch; NXCAM with Super 35mm sensor prototype; SR Memory Recorder

The terrain of the digital landscape changes once again with the Sony announcement of the PMW-F3 camcorder and also the news that a new camera recording to NXCAM featuring a Super 35mm sensor is under development by Sony.


The PMW-F3K is equipped with a Super 35mm sensor which is the same size as Super 35mm film and has been specifically developed for digital cinematography. Its positioning within the chassis is exactly the same as it would be within a 35mm film camera – ensuring exactly the same optical performance with the unrivalled range of 35mm Cine lenses.

Sony NXCAM: Super 35mm sensor announcement

The “NXCAM” HD camcorder under development will be equipped with a Super-35mm sensor, a widely used stock size in the film industry, perfectly designed for capturing motion pictures. This new sensor will have extraordinary performance in terms of picture quality and sensitivity, and is able to offer depth of field control and flexibility with a wide range of lens options available.

Sony PMW-F3 launch: Product details and workflow

The new PMW-F3 is the latest example of Sony’s efforts to combine performance and price into a powerful and affordable production tool. Designed for television, commercials, music promos and budget features, the new camcorder is offered at a price point that will bring Super 35mm shooting within reach of a wider audience.  

That, and the availability of a low-cost PL lens kit model which includes 35/50/85mm T2.0 fixed focal length lenses, makes it ideal for use as a 2nd unit 35mm camera or as a B camera to the SRW-9000PL.

Sony HDCAM: SRW-9000PL; SR Memory for location recording

2011 will bring the SR Memory solid state recording options already planned as part of a strategy of continual development.Originally developed as the ultimate mastering and post-production format, HDCAM SR recording represents the apex of video recording technology. In standard configuration, the SRW-9000 is capable of top-quality 4:2:2 Y/Cb/Cr 10-bit recording at 1080/23.98P, 24P, 25P, 29.97P, 50P, 59.94P and 1080/50i and 59.94i. In addition, the SRW-9000 can record 4:2:2 720/50P and 59.94P signals, which can be used for DTV programming and transmission applications. For users who require further creative performance, a variety of option cards can be added, allowing you to benefit from full-bandwidth 1080 RGB 4:4:4 capturing, SR Motion variable frame rate capturing and recording, S-Log Gamma, and additional signal inputs and outputs.Both now and into the future, the SRW-9000 will help ignite a passion for stunning visual productions in digital cinema, commercial programs, TV dramas, and documentaries.

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