This is NXCAM: Barcelona 2010

Professional 1/3rd inch AVCHD camcorder which records to SDHC or Memory Stick Pro Duo

Rick Young

This is NXCAM: Barcelona 2010

The HXR-NX5E is the first camcorder by Sony Professional to combine low-cost consumer memory cards with the latest AVCHD technology. AVCHD has been widely adopted in the consumer camcorder market and with further developments in non-linear editing tools and IT products, Sony has now created a professional offering designed to allow maximum versatility and cost-effective video production.

"There has been a high level of interest in NXCAM since our customers first experienced the HXR-NX5E prototype back in November," said Bill Drummond, senior product marketing manager, Sony Professional. "From listening closely to our customers, we feel now is the time to develop a strong AVCHD product line for professionals who want outstanding picture performance and unrivalled flexibility in the way they record content."

Featuring the latest innovations in lens and sensor design, the HXR-NX5E offers high quality picture performance to professional markets such as event videography and corporate video production. Sony's newly designed G Lens provides high resolution, colour and contrast, in combination with 3 x 1/3-inch Exmor CMOS Sensor system using ClearVid array for excellent low-light sensitivity. The HXR-NX5E can record 1920 x 1080 images at 24Mbps (50i or 25p), as well as supporting 720/50p and Standard Definition recording.

HVR-NX5E


The HXR-NX5E also features a GPS function which embeds GPS metadata when recording. Both the time and location can be displayed on playback allowing media assets to be organised efficiently using the content management software supplied with the camcorder. This function is ideal for locating footage from specific geographical locations and displaying the information graphically using third-party mapping software.

Along with the Memory Stick Pro D

uo, users are also able to record content on SDHC cards, ensuring compatibility with a wider range of consumer por

table devices.

Sony's first professional AVCHD camcorder, called NXCAM, will record 1920 x 1080 images at 24Mbps (50i or 25p), as well as supporting 720/50p and Standard Definition recording. Operational flexibility is further enhanced by support for dual media. The primary recording media is Memory Stick Pro consumer memory cards, which are affordable, readily available worldwide and subject to continuous development. There is also an all-new optional 128Gb Flash Memory Unit which offers 11 hours recording time at 24Mbps. As with Sony's HYBRID HDV range, usage of the media is designed to be as flexible as possible - allowing simultaneous recording to dual media or a choice between media depending on the customer requirements.

The prototype utilises much of the same advanced technology used in the multiple-awarding winning HVR-Z5E. Sony's newly designed G Lens provides excellent resolution, colour and contrast, in combination with 3 x 1/3-inch Exmor CMOS Sensor system using ClearVid array for excellent low-light sensitivity.

This new compact camcorder is ideal when high performance is demanded using only available light. The ergonomically designed body allows flexible shooting under any conditions, while maintaining Sony's worldwide reputation for quality and high performance.

NXCAM

Key features include:

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