Sony - Carl Pring"We're very proud to announce at IBC this year - that since launch we've actually shipped world-wide over 91000 units of HDV now. And to further enhance that, and to further grow that, and to continue supporting the entry level market for high-definition we've actually expanded the range at IBC this year with 3 new HDV products.
The first one and probably the most significant is the new camcorder it's the HVR-V1E. So the industry is already very familiar with and has very well received the HVR-Z1E which has become very quickly the leading HDV camera and it's used by many people for many different application within the industry. One of the areas that is key for us to help develop and grow is the indi-film market. Basically the low budget film makers. One could argue they have an industry of their own.
Many of these filmmaker are being pushed to go high definition and with the pressure from the broadcasters for a 16 x 9 requirement. We worked with them on this and when we developed the Z1 it did have a feature to give them a kind of filmic look. But is was a little bit of an in-camera effect rather than a true 25p recording which is what many of the independents wanted. So we're very proud to announce here at IBC that the HVR-V1E has that 25p recording. And that's the niche for this product.
So the Z1- the successful HDV camera, has more features than the V1 and is for more of a diverse audience whereas the V1 is specifically key to indi-filmmakers and those wanting the 25p film look. I'm looking forward to some very strong applications coming from it.
The V1 uses CMOS sensors though be aware we have a whole range of different cameras using different technologies. From the A1 with the single CMOS and then the Z1 as the preferred 3CCD style.
The HVR-V1E is being positioned quite competitively between the Z1 and the A1.