JVC - Semir Nouri
"Well let me start with a little bit of history when we introduced the GY-HD100 camera with a manual lens and manual focus and zoom this wasn't by coincidence. Before we built the camera we had done a market survey and we asked customers what they would like to see in a new HDV camera, in a professional HD camera. The unanimous feedback was that they wanted to see a camera with a detachable lens so that they can use different lens options and the ability to use manual focus control and zoom control and iris control.
So we built this camera and we have had big success with it in the market. However, we basically thought because of the display technology that will be in place for HD - like plasma TVs, LCDs, DLP, DLIA projectors all these devices work progressively. We should be offering a progressive camera to the market instead of a 1080i or an interlaced product.
So we decided to build a 720p camera that works progressively with 50 and 25 frames per second. The first product was a 25p product that did very well in the market, however when it was started, such a new product line with progressive most NLE manufacturers were not aware of the difference the way they had to edit at 25p in high definition. This led to a sort of delay in supporting the JVC camera.
JVC HD-100 now works with Apple's Final Cut Pro
Now I must say I'm very very happy to see that Final Cut Pro is working with the latest release with our 25p high definition format. You can capture and you can edit and you can print back to tape and the editing is native so you have the best possible quality level for your editing.
Final Cut with version 5.1.2 is a free download for those who have the Universal version of Final Cut Pro. This latest version enables users to use their Mac with the JVC GY-HD100, 110 and also the later models in 720p 25 as well as 24. So for cinematography work it will also support 24p which is very interesting because you can do a one to one print to film. That way users of Final Cut get the full benefit of progressive technology from JVC and the ease and the sophisticated editing capabilities of Final Cut Pro.