Interview with Mark Bainbridge, General Manager, Media Sales, Sony UK
In the UK when purchasing a Sony camera one has a choice - one can purchase from an authorised Sony Specialist Dealer, trained by Sony to understand the professional product range, or one can order online or purchase in the high street from non-authorised sellers.
There are several advantages to buying from the network of Sony Specialist dealers - support, knowledge of the products being sold, and perhaps most important of all, you know the equipment you are buying is genuine UK stock which gives the Sony 2 year Silver Support Warranty.
Buy online or in the high street and you may get a "grey" important which means the camera will not be covered by the Sony warranty in the UK and to claim a repair or firmware update to the product under warranty you will need to, at your own expense, return the product to the country of origin.
This isn't just sales talk - this is genuine advice on what to look out when spending your hard-earned cash on Sony camera technology.