Olivier Bovis - General Manager, Product Marketing, Sony Europe
Olivier Bovis explains in detail the new XDCAM EX products offered by Sony. He explains the evolution of the XDCAM EX format, Sony's positioning in the market place and the philosophy behind the creation of these new products. This interview provides insight into the thought processes which go into producing this equipment. Olivier also provides information on the fact that the Sony professional cameras are largely put together by hand.