Ramy Katrib - The guy who put the word PRO in Final Cut Pro
When FCP hit the world back in 1999 the program was regarded as a video editing application. For those wishing to work with film, and match the negative to the edit produced from within Final Cut, this was a formidable challenge. Those at an Los Angeles based edit facility known as DigitalFilm Tree were pioneers who broke through the wall of expensive post production and made film editing using FCP possible. Ramy Katrib, Founder of DigitalFilm Tree, was instrumental in making this happen. He tells the story to MacVideo.
DigitalFilm Tree, Hollywood
When Walter Murch was investigating using Final Cut Pro to edit Cold Mountain, he and his assistant, Sean Cullen, visited a Los Angeles post facility known as DigitalFilm Tree to see what was possible. This resulted in a $999 piece of software being used to edit an eighty million dollar feature film.
This high profile project well and truly put DigitalFilm Tree on the map as a facility able to handle major feature film work outside the established AVID way of working.
Since then DigitalFilm Tree have worked on other high profile projects, including the television series Scrubs; and Weeds; and they have established themselves as being central to the democratisation of technology in a world which has traditionally walled out those without gigantic budgets and outrageously expensive equipment.
In this piece we step inside DigitalFilm Tree, and Founder and CEO, Ramy Katrib shows us the facility and describes how it all works.